Yasha Chatab Logo
Hero Background
Mr.

Yasha Chatab

Brand strategist, business leader, and community builder.

Lari dari Kenyataan Book Cover
Sebuah Buku Karya Yasha Chatab

Lari dari Kenyataan

“Lari dari Kenyataan” seringkali menjadi metafora yang digunakan banyak orang saat diajak untuk mulai lari. Lucunya, pernyataan ini ternyata tidak sekadar menjadi idiom dengan makna kiasan, tetapi pernyataan yang sebenarnya berasal dari realitas para pelari. Faktanya, banyak pelari yang memulai olahraga simpel nan murah ini karena mau “kabur” dari kenyataan. Ada yang pengin “lari” dari tuntutan pekerjaan yang menekan, ada yang mau menghindar dari masalah keluarga, bahkan ada yang menjadikan “lari” sebagai pelampiasan kekecewaan diri dari kenyataan yang tidak sesuai ekspektasi.

Buku Lari dari Kenyataan menawarkan berbagai perspektif tentang lari yang berasal dari sejumlah aspek kehidupan: sejarah, ekonomi, politik, dan sosial. Dengan menggabungkan ilmu pengetahuan, riset, serta pengalaman pribadi, buku ini berupaya untuk memberikan motivasi kepada para pelari (baik yang pro dan pemula) agar dapat melanggengkan kebiasaan lari menjadi gaya hidup.

Buku ini juga diharapkan dapat menyentuh indra mereka yang belum mencicipi kehidupan lari yang begitu dinamis sekalipun lari adalah olahraga yang statis. Semoga tiap kisah, celotehan, dan observasi di dalamnya bisa memberikan inspirasi untuk mereka akhirnya mau mulai berlari. Sebab, dari berlari kita tidak hanya akan mendapatkan kebugaran, tetapi juga mengenal diri luar dalam lebih dekat, memahami esensi hidup dalam komunitas, hingga menemukan peluang-peluang baru (baca: ekonomi dan relasi).

The Journey

01
Early CareerMetro TV
Chapter 01

The Media Years

Metro TV—News Anchor & Journalist

Building the foundation of communication, storytelling, and understanding people on a national scale.

02
Mid CareerThe Brand Union
Chapter 02

The Branding Years

The Brand Union—Brand Strategist

Shaping global and local brands, combining business objectives with emotional resonance and strategic positioning.

03
Growth EraWIR Group
Chapter 03

The Business Years

WIR Group—Overseas Director

Driving international business development, navigating complex markets, and building strategic partnerships.

04
2009 - PresentIndoRunners
Chapter 04

The Community Years

IndoRunners—Co-Founder

Creating a movement. Growing a shared passion into one of Indonesia's largest and most active running communities.

05
PresentAltruva Aesthetic Clinic
Chapter 05

The Current Chapter

Altruva Aesthetic Clinic—Marketing Directorwww.altruva.co.id

Altruva Aesthetic Clinic is Jakarta's 1st Regenerative Contouring Clinic

Brands &
Businesses

Branding

Indorunners

Indorunners

Challenge

Building Indonesia's largest running community from scratch and transforming running into a lifestyle movement.

Impact

Grew from a small Twitter group (2009) to Indonesia's largest running community with 100,000+ members, pioneering the running lifestyle culture and creating a sustainable community model.

Co-Founder & Brand ArchitectCase Study
Business

Altruva Aesthetic Clinic

Altruva Aesthetic Clinic

Challenge

Establishing Jakarta's first Regenerative Contouring Clinic as a premium aesthetic brand in a competitive medical aesthetics market.

Impact

Successfully positioned Altruva as a pioneer in regenerative aesthetics, building brand awareness and driving patient acquisition through strategic brand positioning and community engagement.Visit Website

Marketing Director & Brand StrategistCase Study
IndoRunners community
Community · Since 2009

Building a
Movement

What started as a passion for running became one of Indonesia's largest running communities — proving that shared purpose can move people.

Explore IndoRunners

Podcast

View all
Lari dari Kenyataan? Mengupas Filosofi Lari Bareng Yasha Chatab (IndoRunners)
45:20
RunningPhilosophy

Lari dari Kenyataan? Mengupas Filosofi Lari Bareng Yasha Chatab (IndoRunners)

with Yasha Chatab

Deep dive into the philosophy behind running with Yasha Chatab, co-founder of IndoRunners. Exploring why people run, the meaning behind 'Lari dari Kenyataan', and how running builds community and character.

Jan 2026Listen
REALITA: RUNNER LEADERS LEBIH SUKA MENYEMBAH STRAVA DARIPADA BOSNYA | Yasha Chatab KULI PODCAST
52:35
RunningLeadership

REALITA: RUNNER LEADERS LEBIH SUKA MENYEMBAH STRAVA DARIPADA BOSNYA | Yasha Chatab KULI PODCAST

with Yasha Chatab

A candid conversation about the modern running culture, Strava obsession, leadership in running communities, and the fine line between passion and performance anxiety.

Nov 2025Listen
LARI TUH UDAH SETARA KAYA HUKUMAN!! - PENGEN NGOBROL Powered by Harian Kompas
38:45
RunningMindset

LARI TUH UDAH SETARA KAYA HUKUMAN!! - PENGEN NGOBROL Powered by Harian Kompas

with Yasha Chatab

Why running feels like punishment for many, and how to reframe the mindset. A fun and honest chat about the struggles of starting, staying consistent, and finding joy in the grind.

Aug 2025Listen
LARI MEMBUAT LEVEL KEREN LO NAIK | Bersama Yasha Chatab (Co-Founder Indorunners)
41:10
RunningPersonal Growth

LARI MEMBUAT LEVEL KEREN LO NAIK | Bersama Yasha Chatab (Co-Founder Indorunners)

with Yasha Chatab

How running elevates your game in life, career, and relationships. Yasha Chatab shares personal stories on discipline, community, and the transferable lessons from the road to the boardroom.

May 2025Listen
Current Chapter · Open to conversations

Let's Talk.

For conversations about brands, business, communities, partnerships, speaking, or simply exchanging ideas.