The Story

My journey began in media. As a news anchor and journalist, I learned the power of narrative, understanding audiences, and the responsibility of communication at scale.

That foundation naturally led into the world of branding. At The Brand Union, I applied storytelling to business objectives, helping global and local organizations define their strategic positioning in highly competitive markets.

Later, transitioning into senior leadership roles, my focus shifted toward business development and international expansion. It wasn't just about what a brand said anymore; it was about how a business scaled, operated, and partnered across borders.

Organizations are built by people. Products are bought by people. This realization is what inspired one of the most fulfilling chapters of my life: IndoRunners.

What started as a simple passion for running evolved into a massive movement. It proved that when you give people a positive, shared purpose, they will build an unstoppable community. This principle applies as much to enterprise culture as it does to weekend running clubs.