Selected Work
Brands, businesses, and initiatives that made an impact.
Brand & Business Projects
Indorunners
Indorunners
Challenge: Building Indonesia's largest running community from scratch and transforming running into a lifestyle movement.
Role: Co-Founder & Brand Architect
Impact: Grew from a small Twitter group (2009) to Indonesia's largest running community with 100,000+ members, pioneering the running lifestyle culture and creating a sustainable community model.
Altruva Aesthetic Clinic
Altruva Aesthetic Clinic
Challenge: Establishing Jakarta's first Regenerative Contouring Clinic as a premium aesthetic brand in a competitive medical aesthetics market.
Role: Marketing Director & Brand Strategist
Impact: Successfully positioned Altruva as a pioneer in regenerative aesthetics, building brand awareness and driving patient acquisition through strategic brand positioning and community engagement.
Lari dari Kenyataan
Lari dari Kenyataan
Challenge: Transforming a personal running philosophy into a published book and brand that inspires Indonesians to embrace running as a lifestyle.
Role: Author & Brand Creator
Impact: Published book becoming a bestseller in sports category, spawned podcast series, and strengthened the 'running as lifestyle' narrative across Indonesia.
Film
Mari Lari
A heartwarming Indonesian film about running, friendship, and finding purpose. Yasha Chatab appears in this inspirational story that follows a group of runners who come together through their shared passion for running, discovering that the journey is about more than just the finish line—it's about the community you build along the way.
View on IMDb