Yasha Chatab Logo

Now

Updated: May 2026

Current Role

Advising and leading strategic initiatives at ALTRUVA, focusing on the intersection of brand building and business expansion.

Current Projects

  • Developing a new framework for community-led brand growth.
  • Preparing for upcoming speaking engagements across Southeast Asia.

Currently Running

Training for the upcoming marathon season with IndoRunners, focusing on consistency and endurance.

Currently Reading

  • Atomic Habits by James Clear
  • The Brand Gap by Marty Neumeier

This is a Now page, inspired by Derek Sivers.

Have something to share? Let's talk.